Help people break their information cocoons
Bing News was the first project I took over after joining Microsoft. It is an essential part of the Bing search engine. When users perform searches, all news-related modules and links are provided by our team.
Although the search engine is a mature product, delivering quality news within it requires specialized expertise. Therefore, my daily work involves continuously optimizing and iterating on Bing News, with goals including achieving better Business growth (DAU) and User experience.
The iteration process of Bing News on mobile end
Before - Mar 2023
Added "Top News" and "Explore more news" which overall increased the DAU of the news module.
Mar 2023 - Aug 2023
Changed the card swiping to a list view, making the reading experience more natural for users. Expanded the area for top news to further increase the DAU of the news module. Balanced the visual weight of each news item within the module.
Aug 2023 - Now (2024)
Due to business growth pressure, I changed the news title color from black to "Blue Link" and moved the publisher logo before the news title. Added small image previews to “Explroe more news”, further increasing the DAU of the news module.
News landing page (triggered when user search for “news” related queries)
Impactful event landing page (triggered when query match a big event)
The above are 2 standalone features maintained by News within Bing. The design occupies the entire top space of the search engine, aiming to provide users with a more immersive news reading experience. I have specially designed unique interaction patterns to ensure a smoother user experience.
While continuously iterating the news module, I also took charge of designing two core features: