End to end content experience for AI

The Copilot Content Ecosystem encompasses the products involved in Microsoft's process of acquiring and distributing content—including articles, videos, podcasts, and galleries—that is accessible to our customers.

The Ecosystem partners with more than 20,000 global media organizations daily to deliver news, finance, sports, and lifestyle content in multiple languages across various sectors. This content integrates into Microsoft's global distribution system and powers user products like Windows, Copilot, Bing, MSN, and Edge New Tab Page, providing personalized information experiences for hundreds of millions of users. I am responsible for designing both the user-facing and media partner experiences, covering the entire content supply and distribution chain.

Microsoft's content stakeholders

You can experience our content by opening a new tab in the Edge browser (the image on the left below shows the beta version of Copilot Discover) or by visiting msn.com directly.

Edge new tab page and MSN

Consumer-facing Content Distribution and Experience Design

Once high-quality content is integrated into Microsoft’s ecosystem, it is intelligently distributed across various consumer-facing products.

I am responsible for the News, Finance, and Weather experiences within Copilot, focusing on balancing two key modes — the AI conversational experience and the content browsing experience.

Throughout the design process, I addressed several key challenges:

• Information Architecture Integration – Unified the component system and visual language across modules such as News, Stocks, and Weather, creating a cohesive and multimodal content experience.
• AI Conversation and Content Fusion – Explored how AI can assist users in reading, summarizing, and extending content within Copilot’s conversational and generative contexts.
• Design System Evolution – As a business designer, I frequently collaborated with the headquarters team to align with the latest experience standards, while distilling insights from my own domain to feed back into Copilot’s foundational experience and design system.

Weather, news, finance, etc.

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When designing Copilot, one of the key challenges was finding the right balance between conversational interactions and content presentation.

Typically, users approach Copilot with expectations similar to traditional AI tools such as ChatGPT or Gemini. However, like other players in the industry, Microsoft is actively expanding AI into broader usage scenarios.

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Stock information page